In this video, I do an in-depth case study of my store that is currently doing over $15K/day with just one product.
I start by giving you some info on the product that I’m selling and a basic overview of the store’s design. Then, I dive into my backend analytics to show you the stats I’ve been getting with this setup.
After covering the basics, I dive into my advertising strategy and explain how I took the store from $1-2k/day to $15k/day in just a few days.
- Low ticket (under $15 selling price, product cost under $1)
- Solves a problem
- Consumable → potential return customers, people likely to buy more than one
- Not available in stores
- New → “Wow Factor”
- Debut theme
- No urgency
- No trust badges
- One main color for the whole store
- Lifestyle photos in the product description
- Discounted cart upsell to increase AOV
- Improvement by elimination
Ads Testing Phase:
- Had previous LAA data but ads were not performing well
- Identified the problem: ads exhausted with my audiences resulting in a low CTR, making it hard to win auctions consistently
- Solution: testing a lot more ads
- If you think you’ve already tested everything, you’re wrong. Small changes can make a big difference by themselves, and those small changes get compounded with other small changes.
- For me, these are the changes that made the most significant impact:
- 1. Testing a short video (15-20s) vs. long video (40+ sec) – the short video did a lot better. My short video is just an influencer demo of the product sped up with captions explaining the product
- 2. Testing different scroll stoppers – after seeing that the short video performed best, I tested different scroll stoppers (3-4 second clips in front of the video) and found one that had a significantly better CTR than the control
- 3. Testing different Headlines and Link Descriptions – tested three variations and found a clear winner
- Tested new ads in a PPE campaign, since I had previous data I used my top LAAs stacked in one adset
- Once I found a winning ad, duplicated it into my CBO campaigns (into all adsets)
Ads Scaling Phase:
- After duplicating the new “winning ad” into my CBO campaigns, my ROAS dramatically increased (watch my CBO vid for the campaign structure)
- Hired an extra VA to reply to comments to help lower CPMs (GIF hack)
- Scaled by increasing budget 50% every day on profitable campaigns until seeing a noticeable drop in ROAS
- Hit the $5k/day ad account limit over the weekend and had to scale to a second ad account (now increased to $10k/day, easily increased it by contacting FB support via chat)
- Scaling is easy, testing until you find something that works is the difficult part
- Keep testing things even as you are profitable, ads & audiences get exhausted quickly especially when scaling
- Re-invest into content, otherwise, you won’t have any content to work with when testing ad variations. IG Influencers & Fiverr is the best way to get raw content to work with.
- When your ROAS starts to significantly drop after you scale, gradually scale down your CBO budgets and keep cycling in new creatives
7 Replies to “Dropshipping Case Study | $15K/Day With One Product”
Where do you Contact Facebook by chat? Cant seem to find it anywhere
Hey Gabriel, am from East Africa and an interested in drop shipping Your concise and elaborate videos have a great wealth of knowledge and practicality.
Is it possible to work in Africa and dropship elsewhere in the world?
Is it okay if i can be a mentee?
Appreciate this immensely as I am getting started on this journey and actually learning the details.
Thank you for your quality content, I’m really learniong things that i’ve never heard of before. greetings from belgium
very interested in this , looks great
You’re doing a fantastic Job.
I’ve been trying to achieve such success for the past 2 years and half, nada 😂.
I have higher ticket item 10-25$ acquisition price. Thinks for the knowledge and inspiration.
I live in Laval, Canada.
First of all, I fell that I need to apologise cause English is not my first language and I refuse to use google translator :(.
I ‘ve been doing a lot of research about drop shipping ( online, youtube etc) and finally decided to start doing it.
I Still don’t know what am I doing wrong,….my setting for conversion or my actual site that is not attractive at all.
I was wondering if you could take a look at my site and give me your opinion.
I totally understand that you are a busy person but if you have 15 to 20 sec just to have a quick look and reply to me, I would be very grateful for EVER.