In this video, I talk about my method for testing dropshipping products. Using this method, I’ve achieved a success rate of 60% launching new products with Facebook Ads.
I get asked a lot about my testing strategy and a lot of people seem confused as to why I jump straight into one product stores before testing dozens of products on a general store.
Here’s my point of view.
What 95% of people do:
- Make a general store
- Test 5 or more products weekly
- Employ a very simple testing strategy i.e. 10 adsets, $5 a day each, single interest
- Let it run for a day or two, based on those results kill the product or attempt to scale
- End up testing 20+ products (sometimes up to 100) without finding a single “winning product”
- Waste $1000+ on FB ads testing without getting anywhere
- Get discouraged about dropshipping, blame it on “saturation”
What I do instead:
- I’ve tested only 5 products since I’ve started dropshipping – out of those 5, two failed, two went on to do 7-figures in sales, one is doing 6-figures monthly right now
- 60% success rate testing products
1. Only test products that you KNOW are selling. I cover my product research methods & criteria in my video “ultimate product research guide for 2019”. Keep in mind that problem-solving products are the easiest to sell to cold traffic and have the highest demand. Find products that are proven to sell right now, either by:
– Analyzing AliExpress data (ratio of daily sales to total sales (3% min. ideally)
– Analyzing competitors sales (engagement on ads, people commenting about their order, bit.ly+ trick)
– Getting insider insight from Chinese suppliers
2. Put in extra effort for each product you test. Build a branded store around the product. Create social media pages for the brand. Buy a domain (not just a general domain “trendyshop.com”)
3. Start by testing at LEAST 3 ad variations. Impossible to judge the success of a product with just one ad. First thing I recommend testing is the leading 3-seconds of your video ad. So an easy setup to start is making one video ad, and making 3 variations each with a different leading clip.
4. Start figuring out the demographic targeting first, then narrow it down. Once you find a creative (video ad) that is performing well, next step is figuring out the demographics. Age range + gender + location
5. Once you figure out the demographic targeting, use that demographic + single interests to start narrowing down
6. Test all LAAs possible as soon as you have enough data. I recommend 500 people in source custom audience before building an LAA. Test LAAs for the countries you identified as profitable.
- Avoid wasting time testing dozens of products
- Allows you to focus all your energy on dominating one product
- Easier to build a brand in the long run
- Spend a lot of money buying data without getting a return at the start
- Need a bigger starting budget