In this video, I do an in-depth case study of my one product dropshipping store that did over $1M in sales in under 5 months. This is the same store that I talk about in my “Free Course” video so if you haven’t seen that one, I highly recommend that you watch it first.
- Solves a problem & very large target market (mass appeal)
- Very competitive (saturated) when I started – over 15k orders on AliExpress
- Found the product on Ecomhunt scrolling through older pages
- Checked Google trends and saw the start of an uptrend
- Searched for the product name on AdEspresso and found an ad for it from a few months back with over 5 million views
- Made my own ad (modeling the one I found on AdEspresso) by using clips from YouTube, and putting them together with Animoto
- I used what I call the “quick testing” strategy to test this product: PPE campaign to ALL (18-55 WW, men and women, no detailed targeting) to get cheap views + social proof, then build a 95% video viewers LAA
- Tested 1%, 1-2%, 2-5% for US — 2%, 2-5%, 5-10% for UK, CA, AU
- Took 3 days to become profitable. This is usually what results look like for me, not profitable right away.
- Think of it as buying data, not losing money. Follow what the data tells you
- Introducing new creatives consistently. Sent product to 5 people on Fiverr to get content made according to my needs
- Ended up testing 20+ video variations over 5 months
- Scroll stoppers – main thing I tested was the first 3 seconds of the video. This first 3 seconds of your ad need to be engaging and stop the user from scrolling past your ad. This is key to get a lower CPM
- Different creatives for retargeting. Don’t always show the same ad – this increases ad fatigue. Image ads tend to work great for retargeting.
- 45% LAAs, 23% broad interests, 32% retargeting
- This product kept getting more and more saturated but I was able to keep dominating because I continuously made new ads
- Killed poor performing ad sets and created new ones similar to the top performing ones every day (10-20 new ad sets per day)
- Net profit was around 19.8% including all fees & expenses. Biggest expense by far is advertising, second is COGS
- This business isn’t for people scared to spend money. You need to spend a lot in order to make a lot, especially with rising ad costs